Client Work at Podcast Monkey.
Account management. Agency creative direction. 15+ show launches.
The Intro.
At Podcast Monkey, I ran the full client lifecycle. Discovery, onboarding, milestone management, biweekly deliverables, upsell, retainer transitions, quarterly wellness checks, and annual assessments. Not as an account manager adjacent to creative work. As the creative director who also owned the relationship.
The philosophy was simple. A client who trusts you gives you better briefs. A client who trusts you lets you push back. A client who trusts you stays. That trust is not built by delivering on time, though that matters. It is built by the client, feeling that you understand what they are actually trying to do. Not just what they asked for.
The program.
I designed an 8 to 12-week end-to-end launch structure that took clients from concept through live show. It became the company's most profitable service and drove 86% client retention across 15+ show launches spanning finance, health, legal, corporate, travel, and lifestyle.
The team I built had 13 people total, structured into four-person launch squads. Designer, copywriter, editor, marketer. One squad per client campaign. Capacity scaled from one to four concurrent launches.
The clients.
Honey Toast. Women's wellness podcast rebrand. New visual identity, repositioned content strategy, and rebuilt production workflow to support a more consistent publishing cadence.
7+ additional launches across health, finance, and culture verticals
The track.
Discovery calls and needs assessments. Proposal development and scope of work. Onboarding and kickoff. Biweekly deliverable reviews. Mid-engagement pivots. Upsell conversations. Retainer transitions. Quarterly wellness checks. Annual assessments. Renewals.
That is the full lifecycle. I ran it while simultaneously directing the creative work on every account.
