The Antipod Sound Collective
Documentary podcast series. Geography, justice, and prison abolition. Seattle.
The Intro.
A documentary-style podcast series produced by a university-based team in Seattle, focused on geography, justice, and prison abolition. The team had deep subject matter expertise and no prior media experience. My job was to build infrastructure around them so the work could actually reach people.
My role: Content Manager and production lead. I was the professional voice in the room for a three-year engagement.
The audience.
This was not a broad audience play. The show was for people already inside the conversation around carceral geography, land justice, and abolition. That core audience was small, highly educated, and skeptical of anything that felt like packaging over substance. The strategy was not to grow fast. It was to be credible enough that the core audience would share it within trusted networks. That is how you build an audience that sticks.
The build.
End-to-end production management across the full series run.
Production documentation, creative briefs, and episodic outlines that built repeatable workflows from scratch.
Editorial mentorship that brought academic producers up to professional standards without flattening their voice.
Distribution across 100+ countries on Spotify, Apple Podcasts, and Google Podcasts.
Grant writing and funder outreach that secured continued production funding.
The result.
30% reduction in production timelines through workflow redesign. Distribution expanded to 100+ countries. Three-year continuous engagement from August 2021 through December 2024.
